
15th September 1990 for two weeks
In 1990 we were still years away from the ability to fast forward through adverts. I don’t watch any adverts on TV now, if I can avoid it. 33 years ago we had to sit through them all, and this is what led to a song from 1973 reaching Number One.
The Joker was used as the soundtrack to an advert for Levi’s jeans. I don’t remember the advert. But I do remember the song. I quite liked it. It felt a bit grown up – it talked about smoking and that was edgy. I can remember that it beat Deee-Lite’s Groove Is In The Heart to the top (more on that in a moment) and that was definitely a good thing because I hated Groove Is In The Heart.
Over the years I grew to like the song more. It feels an unlikely song to reach the top somehow. That advert must have been brilliant! Levi’s adverts were responsible for a few more songs to reach Number 1. We’ll come to them over time…
Apparently The Joker beat Groove Is In The Heart to the top on a technicality. They both had the same sales! That is incredibly unlikely, you would think, but back in 1990 a lot of estimating was used to calculate single sales. Joker made it to the top because they increased their sales more to get to the top, which meant that Groove Is In The Heart was at Number 2.
Ironically, I now consider Groove Is In The Heart to be a fantastic song! It is a disgrace that it never reached the top as it is brilliant, sounding just as good 33 years later.
7/10